Digital marketing can be one of the most important factors in determining the success of your business. So some of you out there may be asking yourselves, do I really need a Digital Marketing Agency? Can’t I just do it myself? Great question! The short answer is…maybe!

In essence, a digital marketing agency will bring an entire team of experienced professionals to manage your online presence and platforms in one place and keep you growing consistently. Though there are plenty of free resources on the topic to dive into (shoutout to this blog), odds are if your brand has limited experience in advertising then an agency can help you maximize your time and resources to provide a higher ROI in the end. 

Really we think this question is best answered with, well, more questions. If you’re tired of the hard work that comes with writing content and constantly posting or you think that you should be attracting more customers but aren’t entirely sure how then this should be a great start in making your decision! 

What Are The Services? 

The digital marketing services offered can vary depending on the agency, though the most common and comprehensive are website design and development, social media marketing, email outreach, search engine optimization, content creation, and pay-per-click advertising. Some combination of these will serve to attract new customers, increase sales, and boost your brand’s reputation.

How Do They Work?

Using the services provided, an agency will be able to likely do the following. Generate research and create a strategy to fit your industry. Suggest advertising on several platforms. Work toward optimizing your ranking on search engines. Plan content that will engage your potential customers. Handle promotional campaigns through email and manage social media accounts. 

What Are The End Results? 

Ultimately, a digital marketing agency can help businesses to achieve several goals when it comes to their growth and success such as building brand awareness, driving traffic, engaging customers, and of course, increasing sales. 

What To Look For?

Choosing the right digital marketing agency for your business is a super important part of the process. First, see if they have any experience in your industry already! This can give you a good idea of what they can do. Next, you want to look for green flags like active management and clear communication. Be sure to interview each other to make sure it’s the right fit! 

Does Size Matter?

Ah, the age-old question. There can be pros and cons when it comes to choosing an agency of any size. The smaller outfits are generally more up-to-date with the digital world, which is helpful when it comes to trends and tech. Since they are likely to be more invested in your success, you’ll receive way more attention as well.  

In the end, partnering with a digital marketing agency can provide plenty of benefits to your business. You will likely be able to work with experts in the field, cut down on costs, and stay relevant. If things like having access to the latest tools interest you or you’re seeking maximum efficiency for your brand through high-impact content, it’s probably the way forward. 
At Hoopdesk, there’s no learning curve so our team gets to jump right into live campaigns while you get to focus on what you do best, running your business. We already know what works, and we’re ready to help you avoid any common mistakes. Shoot us a message and we can talk more about building your brand today!

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