Let’s start all the way at the beginning, what is digital marketing? The simple definition is advertising a business online! This can include all kinds of platforms from websites to email to social media. Since we are all spending so much time on the internet consuming content these days, this kind of marketing allows you to engage directly with current and future customers. 

Digital marketing techniques give consumers more access to your business, allowing them to connect with you in a personal way. The magic behind these digital methods is that the resulting data also allows you to learn even more about your customers so that you can better address their needs. 

Let’s take a look at a few of the different avenues for online advertising and all the ways they can be effective in growing your business! 


SEO stands for search engine optimization! This essentially boils down to incorporating tools that help search engines discover relevant content and offer it to the users. Things like tags and keywords can boost your ranking in searches. The end goal with this technique is to deliver higher volumes of traffic to your sites through organic search results. 

Content Creation

Content is quite the umbrella term and can refer to publishing blogs, articles, videos, or social media posts. It should always be crafted with your customer in mind and can have a variety of styles and setups from funny and promotional to helpful and informative. Regardless, content should provide value to the intended audience in some capacity. 

Web Design 

Web design is all about the appearance of a site. Landing pages are one of the main ways users and consumers find out about your business. This means that the way the website site looks and functions should resonate with visitors, suit their needs, effectively lead them to sales, and align with your voice as a brand. 


Ultimately, effective digital marketing will provide plenty of data to help improve its efforts. The use of metrics can determine whether you’re meeting your goals and what areas may need improvement or a shift in strategy. Learning more about your target audience will always benefit the brand and help you to make informed decisions. 

Digital marketing is a great way to compete with other, possibly bigger, brands on an even playing field. It’s the most cost-effective solution to advertising and allows you to engage interested consumers at every stage. As far as sales go, it can also improve your overall conversion rate. Plus it’s way easier to adapt and change strategy based on fluctuations in the industry than other approaches. At Hoopdesk, we want to help you define your goals, identify your target audience, optimize your engagement, and strategize based on analytics so that you can advance the way you want! Contact us to start the conversation today.

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