Founder’s Message
I came to Canada in 2011 as a student with very little in my pocket but a lot of determination. I started from the ground up — even selling hot dogs outside Canadian Tire — and today I’m proud to lead Hoopdesk, recognized as the top franchise marketing company in North America. We’ve had the privilege of working with over 400 franchise brands, including some incredible names like Wyndham Group, Jimmy John’s, Pita Pit, and many more.
What really sets us apart is our passion for helping franchise brands grow—not just in North America, but globally. I’m proud of the amazing team we’ve built here at Hoopdesk. They’re the heart of everything we do, working hard every day to create smart marketing strategies and hands-on support that empower our clients and their franchisees to succeed.
Having been in the trenches myself, I get the challenges that come with scaling a franchise. That’s why we focus on results that matter—real growth, stronger franchisee relationships, and a smoother path to expansion.
It’s been an incredible journey so far, and I’m excited to keep sharing what I’ve learned and to help more brands thrive in competitive markets around the world. Thank you for trusting us to be part of your growth story.
— Ed Nayani
Top Clients
Franchise Partners We’re Proud to Grow
From household names to emerging brands, we’ve partnered with over 450 franchises across North America.
Meet Our Team
At Hoopdesk, Canada’s #1 franchise marketing and recruitment agency, we specialize in driving franchise growth through powerful marketing strategies and performance-driven franchisee recruitment.
Our team is a blend of franchise marketing experts, sales strategists, and recruitment professionals — all working together to help you attract the right franchisees and build your brand’s presence across Canada. From targeted digital marketing campaigns to SEO, lead nurturing, and franchisee qualification, we offer a complete solution that drives measurable results.
We understand the unique challenges that franchisors face — from generating high-quality leads to effectively closing deals and expanding your franchise system. That’s why we don’t just provide marketing services; we integrate ourselves into your business, aligning with your vision to find, qualify, and convert franchisees.
With our team spread across multiple provinces, we combine national strategy with local expertise to ensure that your franchise marketing and recruitment efforts are tailored to every market you want to dominate.
Zaheer Zain
Director of Operations
Lynne
Franchise Recruitment Advisor
Hanan A. Khan
Franchise Recruitment Advisor
Umair Javaid
Quality Assurance Specialist
Brenda Bertolucci
Social Media Manager
Kinza Ajmal
Project Manager
Abid Golani
Project Manager
Zain Minas
Full-Stack Developer
Abdul Karim
Sr Web Developer
Talha Anwar
Web Developer
Emon Hussein
Graphic Designer
Ahsan
Graphic Designer